Amid the unprecedented second wave of corona, singer Shaan has come-up with a brand new music Umeed an initiative by JK White Cement. The soulful, melodious music with deeply inspiring lyrics involves you thru a video in spirit of hope and solidarity within the pandemic occasions.
#MitJayenDooriyan has already struck a chord with audiences and has obtained an awesome response in solely a few days of launch. Ummeed, a music with a goal, is being appreciated by folks from totally different walks of life – be it the youth, medical fraternity, musicians or anybody who’s in search of hope and a purpose to smile.
On the launch of this marketing campaign, Shaan says – “ This initiative by JK White Cement gave me a chance to do my bit in spreading smiles throughout this robust time. UMMEED is a music that offers folks hope that issues will get higher and we are going to reunite – with households, buddies, work, colleagues and lead a traditional lifestyle. It has been a pleasure collaborating on this undertaking.”
Talking on the success of this marketing campaign, Mr. Niranjan Mishra, Enterprise Head, JK White Cement stated, “By way of this initiative, our purpose is to unfold positivity and solidarity in these robust occasions. Music was the pure medium of option to ship the message of hope and uplifting spirits. I’m blissful to see that individuals are organically sharing ‘Ummeed’ – this lovely composition, with their family members, to uplift them and to reassure them that #MitJayengiDooriyaan!
JK Cement has been working repeatedly in direction of offering assist and assist to the society throughout the pandemic, by donating important medical necessities like Oxygen concentrators, masks, sanitizers and BIPAP machines. Other than these initiatives, JK Cement has stored the protection and well-being of its workers on the helm and has organized vaccination camps for them.
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