New Delhi: The Union authorities on Friday launched ‘SonChiraiya’, an initiative for the advertising of city Self-Assist Group (SHG) merchandise.
Whereas launching the model and emblem, Secretary of Housing and concrete affairs ministry, Durga Shanker Mishra, stated that one of many precedence areas of the federal government consists of serving to ladies to develop into financially empowered and reside a dignified life.
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Deen Dayal Upadhyaya Antyodaya Yojana (DAY-NULM), which comes beneath the purview of MoHUA, has been specializing in equipping the city poor ladies with sufficient expertise and alternatives to allow them to advertise sustainable micro-enterprises.
The programme helps ladies from city poor households get into self-help teams and their federations, to create a help system for them.
“Over 5.7 lakh SHGs have been shaped throughout varied States/ UTs with nearly 60 lakh members. Many of those SHGs are engaged in livelihood actions, producing items reminiscent of handicrafts, textiles, toys, eatables and so forth,” the Ministry of Housing & City Affairs knowledgeable in a press release.
It additional revealed that the produced merchandise had been being offered primarily in native neighbourhood markets as there have been limitations in attaining visibility and large market entry.
To beat these challenges, MoHUA has entered right into a Memorandum of Understandings (MoUs) with e-Commerce giants Amazon and Flipkart, with the aim of ladies empowerment.
“Regardless of the challenges posed by the COVID-19 pandemic, this partnership has efficiently onboarded on the e-Commerce Portal over 2,000 merchandise of almost 5,000 SHG members throughout 25 States/ UTs,” the ministry acknowledged.
“Revolutionary strategies of on-line trainings for SHGs have been ensured to allow them to easily function on e-portals. Dwell demonstrations for account registration, pricing, packaging, re-branding and so forth had been additionally organised in collaboration with the e-portals and State City Livelihoods Missions,” it added.
This initiative is a step in direction of making certain elevated visibility and world entry for the merchandise made by ladies. The Ministry has revealed that it expects to hyperlink many extra such SHG members, “with quite a lot of professionally packaged, hand-crafted ethnic merchandise, reaching the doorsteps of the purchasers globally”.
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