Trademarking a common word can be possible but it is a challenging process. It requires the applicant to demonstrate that the common word or phrase has acquired a distinctive meaning associated with a particular product or service. To do this, the applicant must show that the public associates the common word or phrase with the applicant's goods or services and not with any other goods or services. The applicant must also show that the common word or phrase is not used by other traders to describe their goods or services. Finally, the applicant must show that the public recognizes the common word or phrase as a trademark. Trademarking a common word is possible but it requires a great deal of evidence.